Digital marketing includes all online marketing activities that promote products or services. The field is incredibly broad and encompasses an array of strategies for increasing website traffic, brand recognition, customer outreach and sales. The career path for a digital marketer is also varied. There are many entry-level jobs available with a variety of roles and responsibilities.
SEO Specialist
This includes optimizing a website’s content, using keywords strategically and improving the site’s architecture. SEO specialists also use their skills to manage pay-per-click advertising campaigns and monitor site traffic. SEO Specialist jobs can be full-time or freelance and may require a bachelor’s degree in marketing, information technology, business administration or a related field. However, taking free online courses or attending digital marketing boot camps can also be beneficial for career advancement in this field.
The national average salary for an SEO Specialist is $55,812, but this can vary by location. Additionally, experience and specialization can impact an SEO Specialist’s salary level. For example, a professional who has mastered local SEO and specialized in content creation is more likely to command a higher salary than someone who only has knowledge of on-page SEO.
Content Strategist
They develop messaging programs, build buyer personas, conduct market research and map customer journeys. In addition, they are in charge of planning and executing marketing campaigns. They must have strong analytical skills to gather key business and user insights and have project management experience. They also need to understand how different content types, such as blog posts and videos, can be used to achieve a company’s marketing goals. They also need to determine how to package content for new and existing consumers, including figuring out the best distribution channel to deliver content. Finally, they must have the ability to determine how content can be monetized in order to earn revenue for their companies.
Entry-level digital marketers typically start in specialized roles, such as social media marketing or SEO specialist, to gain hands-on experience and familiarity with various digital marketing channels. As they gain experience, they may move into more strategic roles. For instance, they can become managers or even head of digital marketing.
Social Media Manager
Social media managers plan, execute, and track marketing programs and initiatives that generate interest in
products or services. They use a wide range of digital tools and strategies to promote campaigns, including email, search engine optimization (SEO), paid social, and blog content. They often work with other departments and teams to establish marketing goals and objectives, and they provide regular analytics reports to management. Encourage and coordinate user-generated content (UGC) from brand advocates, satisfied customers, and influencers. Incorporate UGC into brand messaging, social media posts, and website content. Manage, develop and implement innovative social media strategies and campaigns that align with overall marketing objectives. Monitor campaign performance, identify opportunities for improvement, and develop content to drive audience growth. Collaborate with cross-functional teams to foster relationships, drive advocacy, and cultivate a strong community.
Email Marketer
Digital marketing involves a broad range of online strategies to attract and retain customers. Some examples
include email, social media and search engine optimization. Digital marketers can work in a variety of roles, from generalists who wear multiple hats to specialized positions such as email marketing or content marketing. A career in digital marketing is ideal for those who want to utilize their technical skills for the benefit of a business. The demand for digital marketers is expected to grow as businesses continue to adopt online marketing strategies. Digital marketers often use a mix of marketing methods to reach and engage customers, including email, social media, SEO and paid advertising. Depending on the role, they may be responsible for creating and executing campaigns, managing ad budgets and analyzing performance data. Some digital marketers are also tasked with developing a company’s brand voice and image. They may create and maintain blog and newsletter content, write press releases and create other marketing materials. Some digital marketers may even become CMOs or VPs, overseeing all of a company’s marketing efforts.
Photographer
Photographers create, capture, and edit images for various marketing projects. They also produce high-quality videos, ensuring that they meet the client’s requirements and objectives. They must have strong digital skills, and stay up-to-date on new technologies and trends.
They may also work with graphic designers and other creative teams to ensure that all marketing materials are aligned with the brand’s image. In some cases, photographers can specialize in a specific area of the market, such as fashion, beauty, or food. They may also choose to focus on fine art photography, which involves capturing images that are considered artistic in nature. This type of photography typically involves landscapes, urban scenery, or portraits that have an emotional appeal. Fine art photographers often sell their photos online or at art shows. They may also be employed as freelancers. Responsible for managing all aspects of photoshoots for e-commerce products, capturing product images and video to meet quality standards, coordinating retouching, and liaising with merchandising and production teams. Ensure adherence to the UL branding guidelines and productivity standards.